Traffic on Unloop’s Site Has Quadrupled From 52.3K to 219K Impressions With Typelab’s Involvement

Traffic on Unloop’s Site Has Quadrupled From 52.3K to 219K Impressions With Typelab’s Involvement

Services

SEO Audit

Industry

E-commerce

Duration

1 Year (Ongoing)

Problem

Unloop serves Amazon, Shopify, and multi-channel sellers who need a better grasp on their finances. They offer accounting and tax solutions that give e-commerce business owners complete control over their business’s financial health. Unloop came to us in May 2021 with a new, bare website. What they wanted: a well-maintained blog that builds trust in their brand and gains them sales calls.

Solution

Typelab knew right away that dominating Google is crucial in achieving Unloop’s lead generation goals. First, we conducted in-depth keyword research to identify the content topics that are relevant to Unloop's services, namely, bookkeeping, accounts payable, forecasting, payroll, income tax, and sales tax; have the highest search volume; and have the least competition. Based on this research, Typelab writers and editors created blog posts focused on educating potential customers about small business finances, accounting, and taxation. Then, our SEO specialists kept a regular publishing schedule, posting five blog posts every week or 20 every month.

Results

After more than a year of working together, Unloop now has 258 keywords ranking within positions 1–100. And in the past six months alone, we’ve quadrupled their website traffic from 52.3K to 219K impressions. This increase in traffic also increases Unloop’s opportunity to generate qualified leads and build brand awareness. Because of our impressive performance with just blog posting, Unloop has entrusted us with on-page optimization tasks. With the growth in Unloop’s reach, our team is now optimizing old blog posts to improve their click-through rates. We are also optimizing their service pages, particularly the headings, meta descriptions, and image alt texts, to help them rank higher and attract more visitors to their site. We also now take care of their off-page SEO writing needs. Unloop sends out guest blogs written by our team to further establish their authority and build backlinks to their website.

Problem

Unloop serves Amazon, Shopify, and multi-channel sellers who need a better grasp on their finances. They offer accounting and tax solutions that give e-commerce business owners complete control over their business’s financial health. Unloop came to us in May 2021 with a new, bare website. What they wanted: a well-maintained blog that builds trust in their brand and gains them sales calls.

Solution

Typelab knew right away that dominating Google is crucial in achieving Unloop’s lead generation goals. First, we conducted in-depth keyword research to identify the content topics that are relevant to Unloop's services, namely, bookkeeping, accounts payable, forecasting, payroll, income tax, and sales tax; have the highest search volume; and have the least competition. Based on this research, Typelab writers and editors created blog posts focused on educating potential customers about small business finances, accounting, and taxation. Then, our SEO specialists kept a regular publishing schedule, posting five blog posts every week or 20 every month.

Results

After more than a year of working together, Unloop now has 258 keywords ranking within positions 1–100. And in the past six months alone, we’ve quadrupled their website traffic from 52.3K to 219K impressions. This increase in traffic also increases Unloop’s opportunity to generate qualified leads and build brand awareness. Because of our impressive performance with just blog posting, Unloop has entrusted us with on-page optimization tasks. With the growth in Unloop’s reach, our team is now optimizing old blog posts to improve their click-through rates. We are also optimizing their service pages, particularly the headings, meta descriptions, and image alt texts, to help them rank higher and attract more visitors to their site. We also now take care of their off-page SEO writing needs. Unloop sends out guest blogs written by our team to further establish their authority and build backlinks to their website.

“Our marketing team was relieved to find an SEO partner we could trust and actually deliver results. It was well worth the investment for us.”

Michael Pignatelli
CEO, Unloop

“Our marketing team was relieved to find an SEO partner we could trust and actually deliver results. It was well worth the investment for us.”

Michael Pignatelli
CEO, Unloop

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