Business owners have found a way to keep their target audiences engaged and informed through a compelling digital marketing strategy: blog writing. With this advertising tactic, you can publish articles about a multitude of topics.
Creating various content for your business seems like a dream, but there are plenty of things to consider before you can write outstanding and lead-generating blog articles. Let’s delve into the depths of blogging to learn effective blog writing.
What is Blog Writing?
Before we delve into blog writing, we must first define a blog. Although the term has been around since the dawn of the internet, some people may still find it hard to determine what it means.
A blog was originally a personal logging site where creators log their daily muses and opinions about diverse topics. These days, blogs are created for personal reasons or business purposes. Like journals, blogs are regularly updated and lean more toward an informal writing style and voice.
Most blog sites allow readers to engage with their articles by having comment sections where viewers can interact with and respond to the content.
Blog Writing Vs. Content Writing
Blog writing literally means its name: creating original written content for a blog. “But isn’t that the same as content writing?” you may ask. Not exactly. Blog writing falls under content writing.
Content writing has a much broader scope:
- White pages
- Video scripts
- Email copies
- Social media posts
- Press releases
On the other hand, blog writers publish articles solely for blogs.
While they differ in scope, blog and content writers both have to consider other factors apart from writing website content. Like content writers, blog authors must also engage in keyword research, incorporate internal linking, and optimize their articles through SEO strategies.
Are Blog Content Writers Different From Freelance Writers?
They write similar things, but they’re not exactly the same.
Freelance writing is usually a one-time transaction: you pay writers to write articles for you, and once they’ve finished, the job is done. Blog writing is a more long-term commitment, where your writers devote time to create and update your blog regularly.
Their level of expertise may also differ. Freelance writers can write about almost any topic under the sun if given enough resources, but that’s about it. They will write articles based on the available resources, but they won’t be able to provide in-depth insight on the topic unless they’re niche-based writers.
Meanwhile, a blog writer is considered a professional in their chosen topic. Experienced blog writers have enough expertise to give a comprehensive discussion and well-informed advice.
Why Do I Need Blogs For My Business?
While blogs were originally platforms for users to vent and discuss their personal thoughts and beliefs on various topics, blogs are now tools for companies and businesses to further their brands and promote their services.
It sounds a bit silly to use journal-esque websites to advertise a business venture, but this marketing content strategy surprisingly works. So how exactly can blogging benefit your company?
Establishing Expertise in Your Niche
Blogging can build the authority and reliability of your brand. Publishing well-researched blog posts that answer your readers’ concerns establish brand trust.
Your audience will see your brand as something they can rely on for valuable information and in-depth discussions about topics that matter to them, allowing your business to gain a loyal following.
Putting Your Business On The Map
Publishing regular blog posts will create and maintain brand awareness and recognition. Well-written and engaging articles paired with effective link-building will bring more attention to your website because they attract viewers and passersby and entice them to read more from your site.
Connecting With Your Audience
As mentioned, most blogs let their audience interact with their content. Opening a comment section where your readers can relay their thoughts and musings will show them how much you value their input and allow you to establish better relations with them
Knowing how they react to your content will help you understand your target niche’s demands better. Having feedback will allow you to create better content and improve your products and services. Blog content creation effectively brings you closer to your target audience.
How Can I Write High-Quality Posts?
You may be excited to try blogging for your company. While writing can be a piece of cake for some, creating high-quality content for your blog can be tricky. Luckily, we’re here to help!
1. Draft an Organized Outline.
Before writing, you must first have an idea about the topics you want to discuss. Planning an outline of your article will guide you throughout the entire writing process and prevent you from deviating from your original subject matter.
The outline will be the structure and foundation for your blog article, so do your best to create an organized and detailed one. Drafting an outline can also bring you out of your writing block.
Continually brainstorming about possible headings and subheadings for your outline can spark a few ideas to help you write.
2. Catch Attention With a Captivating Introduction.
First impressions always matter, especially in the content marketing world. Writing a compelling introductory paragraph in your blog articles is crucial to attract your audience’s attention and encourage them to finish reading.
You can write a memorable introduction using different techniques:
- Tell an interesting fact or statistic
- Share a strange but relevant experience
- Ask a thought-provoking question
- Present an intriguing quote
While making an engaging introduction is key, it’s important to keep your introductory paragraphs brief and concise. You don’t want to bore your reader with too much information in the first half of your article!
3. Delve Into an In-depth Discussion.
After your introduction, let’s get into the meatier parts of creating a blog post: constructing the body. It is the most important part of your article that contains the information your reader is most concerned about.
Ensure that the data in your article is backed by extensive research. Doing so will increase your credibility as an expert in your field and help you gain your audience’s trust.
You must also consider how you provide and present the research. Use conversational language and digestible sentences in your blog posts so readers can understand easily. As much as possible, don’t use jargon and highfalutin words to avoid confusing your viewers.
4. End With a Compelling Conclusion.
Don’t leave your audiences high and dry after a comprehensive article body; end it with a bang! Be sure to finish your article with a conclusion that ties up some loose ends and connects all of your points.
For a business owner such as yourself, conclude your blog post with a distinct and clear call to action. Your conclusion should encourage and push readers to perform a desired action.
For example, urge readers to subscribe to your blog if they’re interested in more of your content. You can also present what your company offers and encourage your audience to try your products and services.
5. Don’t Forget To Add Pictures!
Having only words on your blog posts can look boring and monotonous. After all, who would want to stay and read through block after block of long texts? With the internet attention span these days, your blog will collect dust bunnies if you don’t spice up your content.
Add a bit of flair to your articles by sprinkling a few images here and there. Inserting relevant and related photos can also enforce and emphasize your points.
6. Proofread Your Initial Draft.
You’re close to the finish line. The only thing left is to edit and revise your first draft. You might have overlooked some errors while writing, so it’s best to go through your entire output again to check.
Leave your written output and focus on your other tasks, then come back to your article after a few hours to see it in a new light. There are also plenty of softwares available on the internet, like Grammarly, to reduce your editing workload.
What Does It Take to Be a Great Blog Writer?
Blog writing entails more than simply creating content. To be a great blog writer, you must have various soft and hard skills to help you publish an exceptional blog article. What qualities make an excellent blog writer? We’ve listed a few skills to keep in mind:
- Proficient in topic research
- Knowledgeable in SEO strategies
- Excellent story-telling skills
- Has a keen eye for grammatical and spelling errors
- Able to adapt various writing styles.
Get Exceptional Blog Writing Services from Typelab
Blog writing is an essential advertising strategy to establish a loyal brand following and develop your brand image. However, blog content creation poses a tough challenge for people without prior experience.
You can find blog writers for hire and get your content marketing started here at Typelab! Our blog post writers can publish engaging and remarkable blog posts and other forms of content with the help of our team of editors and SEO specialists.
Check out our pricing plans today!