Case Study - Unloop

Traffic on Unloop’s Site Has Quadrupled From 52.3K to 219K Impressions With Typelab’s Involvement

Typelab has helped the company generate qualified leads and better establish brand awareness

Traffic on Unloop’s Site Has Quadrupled From 52.3K to 219K Impressions With Typelab’s Involvement

Typelab has helped the company generate qualified leads and better establish brand awareness

Services

SEO Audit

Industry

E-commerce

Duration

1 Year (Ongoing)

Problem

Unloop serves Amazon, Shopify, and multi-channel sellers who need a better grasp on their finances. They offer accounting and tax solutions that give e-commerce business owners complete control over their business’s financial health.

Unloop came to us in May 2021 with a new, bare website. What they wanted: a well-maintained blog that builds trust in their brand and gains them sales calls.

Solution

Typelab knew right away that dominating Google is crucial in achieving Unloop’s lead generation goals.

First, we conducted in-depth keyword research to identify the content topics that

are relevant to Unloop's services, namely, bookkeeping, accounts payable, forecasting, payroll, income tax, and sales tax;

have the highest search volume; and

have the least competition.

Based on this research, Typelab writers and editors created blog posts focused on educating potential customers about small business finances, accounting, and taxation. Then, our SEO specialists kept a regular publishing schedule, posting five blog posts every week or 20 every month.

Results

After more than a year of working together, Unloop now has 258 keywords ranking within positions 1–100. And in the past six months alone, we’ve quadrupled their website traffic from 52.3K to 219K impressions. This increase in traffic also increases Unloop’s opportunity to generate qualified leads and build brand awareness.

Because of our impressive performance with just blog posting, Unloop has entrusted us with on-page optimization tasks. With the growth in Unloop’s reach, our team is now optimizing old blog posts to improve their click-through rates. We are also optimizing their service pages, particularly the headings, meta descriptions, and image alt texts, to help them rank higher and attract more visitors to their site.

We also now take care of their off-page SEO writing needs. Unloop sends out guest blogs written by our team to further establish their authority and build backlinks to their website.

Problem

Typelab knew right away that dominating Google is crucial in achieving Unloop’s lead generation goals.

First, we conducted in-depth keyword research to identify the content topics that

are relevant to Unloop's services, namely, bookkeeping, accounts payable, forecasting, payroll, income tax, and sales tax;
have the highest search volume; and
have the least competition.

Based on this research, Typelab writers and editors created blog posts focused on educating potential customers about small business finances, accounting, and taxation. Then, our SEO specialists kept a regular publishing schedule, posting five blog posts every week or 20 every month.

Solution

After more than a year of working together, Unloop now has 258 keywords ranking within positions 1–100. And in the past six months alone, we’ve quadrupled their website traffic from 52.3K to 219K impressions. This increase in traffic also increases Unloop’s opportunity to generate qualified leads and build brand awareness.

Because of our impressive performance with just blog posting, Unloop has entrusted us with on-page optimization tasks. With the growth in Unloop’s reach, our team is now optimizing old blog posts to improve their click-through rates. We are also optimizing their service pages, particularly the headings, meta descriptions, and image alt texts, to help them rank higher and attract more visitors to their site.

We also now take care of their off-page SEO writing needs. Unloop sends out guest blogs written by our team to further establish their authority and build backlinks to their website.

Results

We’ve been working with them for two years now. As of January 30, 2022, the site has grown its organic sessions by almost 7500%; the total number of keywords within positions 1–100 has increased by the same rate. In terms of lead generation, 18% of their leads have discovered Seller Interactive through website content.

Recently, our off-page SEO specialists have been performing manual outreach to sites where Seller Interactive can share quality guest posts written by our team. We carefully select each website through metrics such as domain authority, spam score, site relevance, and traffic. We do this to ensure that our client has high-quality backlinks, avoid site penalization, and guarantee overall SEO growth.

“Our marketing team was relieved to find an SEO partner we could trust and actually deliver results. It was well worth the investment for us.”

Michael Pignatelli

CEO, Unloop

“Thank you, Typelab, for turning our ‘idea’ into a website generating 10 sales calls per week! Looking forward to our continued success!”

Jayce Broda

Managing Director,
Seller Interactive

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Traffic on Unloop’s Site Has Quadrupled From 52.3K to 219K Impressions With Typelab’s Involvement

Traffic on Unloop’s Site Has Quadrupled From 52.3K to 219K Impressions With Typelab’s Involvement

Services

Industry

Duration

Problem

Solution

Results

Problem

Solution

Results

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