Typelab knew right away that dominating Google is crucial in achieving Unloop’s lead generation goals.
First, we conducted in-depth keyword research to identify the content topics that
are relevant to Unloop's services, namely, bookkeeping, accounts payable, forecasting, payroll, income tax, and sales tax;
have the highest search volume; and
have the least competition.
Based on this research, Typelab writers and editors created blog posts focused on educating potential customers about small business finances, accounting, and taxation. Then, our SEO specialists kept a regular publishing schedule, posting five blog posts every week or 20 every month.