Problem
An e-commerce business owner has many concerns. And often, they want to focus on core processes such as product research, supplier sourcing, order processing, and customer service. In the thick of these things, website SEO optimization falls by the wayside.
It is an easy mistake to make for new and small online businesses. But Neonize, an e-commerce business selling neon signs, made SEO a priority, regardless of their other responsibilities. They knew it was essential to driving traffic and generating sales, so they sought Typelab's help.
Solution
Neonize has a big website. When Typelab's SEO Team first audited it, the product pages alone comprised 1700 of 2070 pages. And every week, Neonize uploaded more.
Typelab started with on-page techniques to increase traffic from SERPs. In particular, they undertook the following processes:
The writing team created website copies, title tags, and meta descriptions for Neonize's category pages, using relevant keywords provided by the SEO Team.
The writing team then created product descriptions for their product pages. Meanwhile, the SEO Team organized the products to their corresponding categories and removed duplicate content.
Typelab started writing and posting blogs for Neonize and made sure each post contains internal links to the category and product pages.
Results
After a year of partnership with Typelab, Neonize has seen a 200% increase in organic keywords ranking in positions 1–100. Also, despite the niche being seasonal, the site has maintained more or less 5000 visits every month.
What's more, because Typelab's team continues to improve Neonize's SEO ranking with just on-page optimization, Neonize has decided to entrust us with off-page optimization as well. They are sure that with Typelab's help, they can focus on their core responsibilities while we take care of driving traffic to their site.
