5 Essential Skills You Should Look For When You Hire a Content Writer

January 4, 2023
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Get practical tips on creating higher-performing content for your business

Content marketing is not easy, and hiring content writers can be one of the easiest solutions. But when it comes to hiring the right writers for your writing projects, you don’t want to take risks.

After all, if you choose someone ill-suited for the job, you're just wasting time and money—not exactly a winning combination! That said, there are certain skills that every successful content writer should possess, from writing top-notch content to being well-versed in digital marketing tactics.

In this blog post, we'll discuss five of these essential skills and why they're important when vetting potential hires. This way, you can be sure that your content writers are a perfect fit for your business!

4 Reasons to Hire Professional Writers

As a business owner, there's no doubt that you know your company inside and out. But do you have the expertise to communicate your offers to potential clients in an informative yet engaging way? 

It’s far from being a simple task. You'll need to be responsible for all the research required to produce interesting and engaging social media posts or articles. Crafting high-quality content that resonates with your readers can be extremely difficult if you lack this expertise. 

You may not be an expert in written works, but you can count on a professional writer. Here are some reasons why you need expert writers on your team:

Badly Written Content Ruins Reputation

Are you aiming for a strong online presence for your brand? Then, creating well-written content is essential. Poor writing can damage your business's reputation and credibility, driving potential leads and sales away.

For instance, if your product descriptions or articles on the website have spelling and grammar errors, why should customers trust you with their time or money? It may be a small mistake, but it can be a huge turnoff for many potential clients. 

Meanwhile, if your blog articles are well-written by a skilled content writer, you can easily show off your expertise to clients. Additionally, engaging readers with good writing can open the door to a long-term partnership that will benefit both parties.

You Need a Lift on Search Engine Rankings

You cannot underestimate the power of content when it comes to your website's success. Search engines like Google rely heavily on well-produced and credible content to rank your site. But if your website is still not showing up in search results, no matter how much effort you put in, it may be time to look outside yourself and hire content writers. 

Content writers create keyword-rich articles that inform and engage readers while also helping search engine algorithms gain insight into what topics are covered on your website. Writers working in professional writing services can help you drive traffic and improve clickthrough rates on your website. 

content writer typing on a laptop

Free Up Large Slice on Your Busy Schedule

Running your own business can be time-consuming, leaving you little chance to prioritize other important areas of your life. But having a content writer on board can be freeing—not just for your schedule but also for your wallet. 

Writing compelling content necessitates a level of expertise that you may not currently have. So, hiring someone to do professional writing for your website content doesn't only free up your time and energy. It also positively impacts your work quality for other important business-related tasks. 

You Have Business Goals to Accomplish

Content creation is so much more than just producing quality content. It requires an effective content marketing strategy to ensure that articles or copies being published further your brand goals. These goals include increasing website traffic, boosting engagement from followers, and spurring customers to take action through effective calls to action (CTAs). 

Content creation is best done when it is creative and warmly inviting; many professional writers can help you achieve this. Writers craft original pieces that are informative, creative, friendly, and helpful—all while keeping your brand goals in mind. 

5 Qualities to Look for When Hiring a Professional Content Writer

Hiring professional writers is an invaluable asset to any business. Companies that enlist content writing services benefit greatly, as they can expertly craft content tailored to their brand needs.

Whether you need a content writer for articles, blog posts, or web copies, it’s great to have designated people to handle that for you. Their expertise and experience allow them to provide original writing that’s on-brand with your company's values. 

To prevent disputes and get the most out of their writing services, here are some qualities you should look for when hiring a content writer:

Excellent Writing Skills

Writing is a skill that anybody can possess, but not everybody has what it takes to write compelling articles that would generate leads. It is one thing to be able to put together words and sentences but quite another to create content with meaningful depth and impact. 

If you're considering hiring content writers, it's important to make sure they have excellent writing skills. The quality of your online content—whether it's a blog post, email copy, or press release—reflects your business and any associated products or services. 

Poorly written content will harm your reputation and cause your audience to distrust your offering. So, it's imperative to ensure the content writers you’re hiring possess excellent writing skills for the job. 

Good Research Skills

If you need content written for your business, there's great value in finding an experienced writer who can provide expertise in the field. While it may be hard to find these content writers, this doesn't mean all hope is lost. 

Experienced content writers with great research skills can produce content for a wide array of topics. This means even topics you consider difficult can be thoroughly explored by experienced writers. So even if a writer specializing in your particular area of interest is hard to find, you can still have peace of mind knowing that the writing will be professional and well-researched.

professional content writer working on a writing task

Solid Understanding of Search Engine Optimization

Content is essential in building your online presence. But no matter how well-crafted written content is, it’s useless if no one can find it on search engines. That is why search engine optimization (SEO) matters. 

Working with content writers that understand how search engine optimization works can make a difference in landing your site at the top of a search engine results page (SERP). Content writers trained in SEO techniques can create powerful headlines or optimize content for specific keywords.

Audience Empathy

To resonate with potential customers, you must ensure that the content feels natural and is written by someone experienced in using your product or service. 

This is where audience empathy comes in, a quality your candidate must possess. Excellent written work makes readers feel understood, leading to a better response rate, as they can sense the relatability and expertise that come with it. 


Knowing how to produce a vibrant social media post or compelling article takes different levels of writing skills. Versatile writers know the importance of branding and staying on message despite the different forms of content you assign them.

Writers who can expertly craft copies in a variety of written content types, such as blog posts, white papers, or video scripts, are the ones you should consider hiring.

Invest in Professional Content Writing Services With Typelab

Hiring professional content writers is a smart investment for any business. But before you hire a writer, be sure to check for the essential skills and qualities that we've listed above. With quality content produced by expert writers, you can reach more of your target audience efficiently and cost-effectively.

At Typelab, we have a team of professional writers who can help you save a lot of headaches and costs through top-notch content writing services. So, check out our plans and start propelling your digital growth through quality content!

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