Personal-brand reach without becoming an influencer.
For VPs, CMOs, and CTOs at 50-500 person companies. The reach matters — for hiring, for inbound, for the next board seat. The cringe of being 'an influencer' is also real. Typelab earns the reach without performing it.
What this looks like, day by day.
Most executives have less time than founders and more reputational risk. The week structure is designed around that — biweekly cadence, priority Boost queue, three voice profiles for cross-team voice work. Here's a typical biweek on Executive.
Biweekly Voice Check-in. 15 minutes. Agent asks what's been on your mind around the team's wins, the industry, your category POV. Transcript becomes 4-6 seeds.
EA reviews queue. Approves 2 seeds for drafting. You see drafts Tuesday morning.
Two drafts ready. Edit, approve, schedule for Thursday + Friday.
First post lives. Priority Boost Queue (Executive tier) — 20-30 curated engagements in first 90 minutes.
Second post ships. Comments queue has 3 drafts on industry-adjacent accounts. EA approves 2.
No new content. Existing posts continue accruing reach. EA monitors comments and forwards anything that needs your attention.
Next biweekly call. Cycle repeats.
What executives use Typelab for.
Hiring from LinkedIn
Senior hires watch what you write before they apply. Posts that sound like you (not your VP of Marketing's voice approximation) draw the candidates you actually want and filter the ones you don't. Typelab makes it possible to ship that voice consistently while running a 200-person team.
Category POV without the thought-leader costume
Your investors expect you to be writing about the category. Your team expects you to not embarrass them. Voice Tuning + the public CGOVE rubric lets you have a category POV that's intellectually serious — not a hook-template version of one.
Three profiles for cross-leader content
Executive tier covers three profiles — typically you, the CEO, and one VP. Each gets its own voice profile, draft history, and check-in cadence. The team's voice on LinkedIn becomes coherent without becoming homogenous.
Fundraising signal
Investors who haven't met you read your LinkedIn. The posts that ship in your voice (not Hubspot-shaped content) become the asynchronous version of a first meeting. By the time the actual call happens, the conversation is already deeper than it would have been.
A trial that respects your calendar.
Start with two weeks. Skip the calls if you want. Pick up where you leave off.