Five hooks for any topic. Free.
Paste your topic. Get five hook variants in different formats — curiosity, contrarian, list, story, stat — each scored on the same CGOVE rubric Typelab uses on every draft. No signup, nothing to install.
Why five formats, not five rewrites.
The same idea lands very differently depending on how you open it. The generator gives you one variant per format so you can compare angles — not just five flavours of the same sentence.
Curiosity
Open a loop the reader needs to close — a question, a missing piece, a mystery.
Contrarian
Disagree with conventional wisdom. State the opposite of what your audience expects to read.
List
Promise a numbered set of takeaways. "5 things", "3 reasons", "7 mistakes" — concrete and scannable.
Story
Open mid-scene. Drop the reader into a moment that begs for context.
Stat
Lead with a surprising number. Concrete, specific, hard to scroll past.
Each variant is CGOVE-scored on five axes — Curiosity, Gratification, Originality, Value, Emotion. Total scores above 18/25 typically beat the LinkedIn algorithm’s initial-impression threshold.
Typelab writes the rest of the post.
The hook generator is one slice of what the Typelab composer does inside the studio. It also drafts the full post body in your voice, runs hook variants through the CGOVE rubric, surfaces “AI tells” that make posts read robotic, and threads aspirational comments + voice check-ins into a single weekly rhythm.